Case Study
New Product Launches
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Due to recent organisational changes, an international FMCG business unit was struggling to maximise key sales opportunities.
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​Ellis Kane Consulting Solution
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Responsible, Accountable, Consulted and Informed (RACI) charts devised
and agreed. -
A 54 week critical path was defined and documented for product delivery for
key sales opportunities. -
Clarity established over roles and responsibilities for 27 key roles in the supply chain.
Activities
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Collation, creation and review of end-to-end supply chain processes.
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Workshops to ensure clarity of processes, responsibilities and information
handover points.
Results
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Better communications and faster decision making.
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More effective and responsive supply processes.
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Significantly improved retail KPI’s for product availability, sales sell-through at
full retail and mark-downs.
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Contact
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